WHERE WE ARE GOING
Our commitment to sustainability extends to every aspect of our operations, including our packaging choices.
By harnessing the power of biopolymers and prioritizing biodegradability, our new packaging materials are designed to minimize environmental impact throughout their lifecycle. Through the integration of bio-based materials, derived from sustainable sources like sugarcane, we ensure that our packaging remains both recyclable and compostable, contributing to a circular economy and reducing reliance on non-renewable resources.
Our new packaging solutions incorporate post-consumer recycled materials, ensuring that a significant portion of our packaging is derived from 85% post-consumer plastic. By utilizing materials that are recyclable within the soft-plastics stream, we facilitate an accessible and efficient recycling process, allowing for the seamless integration of our packaging into existing recycling systems.
Our commitment to carbon neutrality is evident in our packaging choices as well. Through the utilization of carbon-negative materials and carbon-neutral production processes, we actively offset our carbon footprint, contributing to a more sustainable and environmentally conscious approach to natural hair care packaging.